Victoria's Secret show will return after a 5-year pause in a new format.


Victoria's Secret announced a new movie project as part of their brand transformation efforts. The film, which will be produced in collaboration with creators, designers and other creative units, will create an individual design for Victoria's Secret. Raul Martinez, Executive Vice President and Chief Creative Officer of Victoria's Secret said: "This movie is the highest expression of the transformation of the Victoria's Secret brand. Its driving force will be fashion, glamour and entertainment with nods to beloved iconography from the past, but in a bold reinterpreted form."

After scandals associated with former management and a sharp decline in ratings for the Victoria's Secret show, it was cancelled indefinitely in 2019. With the help of this movie, Victoria's Secret hopes to rebuild their brand and regain the trust they lost.