Rihanna becomes the face of Louis Vuitton's menswear collection.

Rihanna, the famous singer, was featured in the advertising campaign for Louis Vuitton SS24 men's collection, which was shot by Martin Sims. The video was shared on social media platforms. The first advertising campaign of the new creative director of Louis Vuitton, Pharrell Williams, showcased the renowned singer Rihanna. The brand first shared a series of photos featuring the singer, followed by a complete video shot by Martin Sims.

The video portrays a pregnant Rihanna walking around the city in brightly-colored coats and tops, proudly displaying her belly. She can be seen holding bags from the new collection as she gracefully walks around the city.

It's worth noting that the singer Rihanna recently stepped down from her position as CEO of her own lingerie brand. Rihanna had held this position since the brand's inception in 2018. The brand will now be led by Hillary Super, former CEO of the retailer Anthropologie Group. Rihanna, meanwhile, will become the executive chairman and remain the CEO of the cosmetic brand Fenty Beauty. As reported by "Rambler".