Barbie Shake has gone viral on TikTok. It transforms men into pink dolls

American TikTokers have a new favorite drink. Barbie Shake turns guys into pink dolls, transporting them into the futuristic world of Greta Gerwig's movie, but it may have side effects when mixed with other beverages.

In their videos, bloggers try the cotton candy-flavored milkshake and "yasify" themselves, transforming into a new enchanting character, often accompanied by a pink dress and a wild new mood.

Clearly, this trend has grown out of the popular Grimace Shake that took over the recommendation feed. In that challenge, teenagers drank a blueberry cocktail on camera, blacked out, and gained mystical powers straight out of horror movies.

In the videos with the Barbie shake, guys usually mention that they bought the drink and are about to try it. After drinking it, they spin around and change from casual t-shirts and cargo shorts into colorful tops or bright pink dresses with heels. Often, the iconic song "Barbie World" by Aqua plays during the transformation.