Reebok is steady hard at work with rebuilding and rebranding their street and urban wear. The company has been hyper-focused on partnering with popular hip-hop artists to help push their iconic Reebok Classic line to the young and hip crowd.
The Atlanta born rapper joins Reebok’s ranks of musicians including Future, Teyana Taylor, Machine Gun Kelly, Rae Sremmurd, and Gucci Mane. As of now, Yachty will be rocking the Workout sneaker (seen on his feet in the photo above) for upcoming campaigns and events.
Surely the company has to be planning a future official collab sneaker with Lil Yachty. I mean, it only makes sense that the path eventually leads down this road.