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7-Eleven Will Sell It’s Own Premium Brew Called Game Day

Posted: April 22nd, 2010 | Author: Charles West | Filed under: Brew, Business, Funny-ish | Tags: , , , , , | 3 Comments »

We are still living in tough times even though most economists claim we are out of our recession but we know tough times result in opportunistic business ventures. So, 7-Eleven has decided to roll out their own “premium brew” at ofcourse a budget price called Game Day.

The fact that 7-Eleven home of the Slurpee and Slim Jim brought in its own wine last year and now its own beer makes people fear 7-Eleven is turning into some weird quasi convenient store slash package store (liquor store, sorry I’m from CT).

Here are some specs on the 7-Eleven Game Day Premium Brew:

  • Game Day comes in two varieties
  • Game Day Light is 3.9 percent alcohol by volume and 110 calories per 12 ounces.
  • Game Day Ice is 5.5 percent alcohol and 155 calories
  • Prices will range between $6.99 and $8.99 for a 12-pack (depending on local taxes and distribution costs)
  • 24-ounce singles are available for between $1.49 and $1.89

But to those of you looking for a quick fix and cheap brew that may or may not get the job done this should be a great idea. But remember in 2003, they introduced Santiago, meant to compete with imports like Corona but as you know now that was a complete failure.

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