Musicmetric, the digital music analysts, have produced an infographic in anticipation of South by South West (SXSW), the Texas music festival and industry showcase.
The infographic tracks the online activity of SXSW performers from last year’s event, and the ongoing activity of this year’s performers.
Of the artists that performed at last year’s event, Los Angeles rapper Kendrick Lamar has seen the biggest growth in online fans. Since SXSW 2012, Lamar has gained 2.5m new fans across social media platforms. The rapper’s second album, “Good Kid, M.A.A.D. City”, peaked at number 2 on the Billboard chart following its release in October last year.
The infographic also shows that SXSW has had a significant effect in boosting the online profile of its performers. At SXSW 2012, performers saw a 30% average increase in daily new fans during the event.
Musicmetric have also tracked the online activity for this year’s performers. Artists with the fastest growing online profiles for 2013 include emerging Brits such as shaven-headed London songstress, Laura Mvula, and south London band Bastille. Also among 2013’s fastest growing online profiles are veterans such as Yeah Yeah Yeahs and Nick Cave and the Bad Seeds.
The infographic also indicates that Europe has a disproportionately large share of BitTorrent downloads when compared with online fans. Europe accounted for 17% of new fans, but 27% of BitTorrent downloads, compared with North America, which accounted for 71% of new fans, but only 57% of Torrent activity.
Musicmetric are continuing to track the online activity of the artists appearing at SXSW and will continue to release statistics daily throughout the event.
Gregory Mead, CEO of Semetric, which founded Musicmetric, said:
“It’s one of the key events in the music industry calendar and, once again, the data shows just how much of an impact SXSW has on artist reputations. Understanding what other events drive digital surges in fans is vital for labels and knowing the best way to target fans will be a key factor in increasing digital revenues.”
Take a look at Musicmetric’s awesome infographic!
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