With a vast reach and continuous growth, social media has become a powerful tool for businesses who want to enhance their brand recognition with online consumers. However, knowing the right tool and platform on which to broadcast your brand isn’t enough to create a strong marketing campaign – entrepreneurs and marketers must learn about the consumer trends that are relevant to their customers and potential customers.
Before we look at the nitty gritty of consumer trends, it’s important to remember the basics. Figures show that Facebook gets 1.87 million likes every 60 seconds, while Twitter users post 387,000 tweets. Therefore, if you think Facebook is waning think again. It still continues to reign as the top social media platform with one billion Facebook users and counting.
In this article, we will present you the top social media consumer trends this year which you can use in your marketing campaigns to drive higher traffic to your site, increase brand awareness and to grow your business revenue.
Everything turns mobile
Nowadays we all want instant results. Consumers are now turning to their smartphones and tablets more often to access their various accounts. In fact, there was a 76 percent increase in social media mobile app usage last year compared to 2011, according to market research company, Nielsen.’ It also revealed that there are more users who access social media on their smartphones (43 percent) than on tablets (16 percent). Therefore, make sure that mobile is your top priority this year.
For those who haven’t started their social mobile campaigns yet, here are some ideas from Social Media Examiner:
Build your own app
- Set up a mobile site
- Register your business on Foursquare or other location-based services
- Use SMS and MMS
Social customer care is now a trend
As more people turn social, the demand for quick customer assistance has also increased. Based on a survey conducted by the joint venture of Nielsen-McKinsey and NM Incite, nearly 30 percent of social media users prefer ‘social care’ than phoning customer service. Social care is a special service that offers customer assistance through social media platforms. Nowadays, users ask questions about a company’s product through messages, comments, and tweets. Among all the social messaging systems, customers communicate more through comments left on companies’ Facebook pages (29 percent).
The risk of not providing social care is not only about losing customers, but also having to deal with negative feedback about your brand. So make sure you get your social care right.
Video content will vie for customer attention this year
Since videos can be more interactive, there have been debates recently that it will take over the written content on the web. But until that time comes, you can continuously work on promoting your brand by using both video and the written word. You can also use other visual marketing tools such as infographic, which provides you a clear representation of information in an easily understandable graphical format. If you include infographics in your written content, it can become more effective and memorable for readers. The best part about it is that it works for any type of content, whether owned, paid, or earned. Therefore, start adding visual strategies to your marketing campaigns to make your communication even punchier.
About the Author
Reese Jones is a tech and gadget lover, a die-hard fan of iOS and console games. She started her writing venture recently and writes about everything from quick tech tips, to mobile-specific news from the likes of O2, to tech-related DIY.