Hartford Denim Company just celebrated the grand opening of their new outlet store located on 30 Bartholomew Ave., Hartford, CT. The clothing mavens, Marshall Deming, Dave Marcoux and Luke Davis decided they needed to open their second location. While they continue operations at their Arbor Street Downtown Hartford spot.
This new location located in the South end of Hartford’s Parkville area, is another one of the cities old relics. Especially, since it represents a manufacturing past we’ve long forgotten. These are the very places the HTFD Denim boys have grown fond of.
Hartford Denim Company Opens its Doors
As I entered down into what seemed to be the basement of this old-fashioned building, I instantly felt as if I’ve traveled back in time. Back into the early 20th Century to be exact. Greeting me at the door was two long tables covered with denim jeans. The walls were filled with a mixture of handmade denim shirts, second hand odds, tote bags, hand spun hats, boots, and of course more jeans.
These guys have come a long way from the old Pratt Street days in downtown (the company’s first ever spot). Less than two years ago, the Hartford Denim Company was a young business buzzing on the local NPR radio station.
Running into Marshall Deming, I learned the store had already sold 10 pair of jeans. And the doors weren’t open but for a few hours. It feels good to know support for a local clothing business was strong and vibrant. All of this without any mass media campaign. As a result, the believe is in word of mouth and mass emailing to close friends and fans to push product.
“Imagine being on the set of Saw the movie, that’s the best way I can describe the mood and setting.”
Touring the new spot I seen some more “vintage clothing” and random second hand odds found on hangers throughout the store. The outlet store also housed all sorts of artifacts, tools and weaponry (field knives, hatchets, hammers, etc.) laid on top of tables or hung up on walls. Kind of like being on the set of Saw the movie.
The Hartford Denim Company did what they do best and that’s stay true to themselves and their followers with the launch of this new outlet store. Jeans is the bread and butter, and from what I’ve seen the guys have stepped things up with variety of designs.
My only criticism is how most jeans are constructed, as they don’t really fit well for guys with a little junk in the back, or as my mom would say: “some ass.” Other than that, I definitely recommend visiting the new outlet store. The guys are more than generous and they are easily accessible in answering any questions.
Please take the time to check out the beautiful photos we shot below